Rumors swirl about the origin of the Lightning Bolt logo. Company co-founder Gerry Lopez says that: “IT WAS ABOUT THE ENERGY.” HERITAGE - In the mid ‘70s the company moved into clothing: Nothing fancy, just practical trunks for surfing, and t-shirts for cruising. But the world wanted that Bolt energy, and the clothing line exploded like a spitting wave at the Pipeline. A PURE SOURCE SINCE 1971